Social Media Content
Below is a selection of my best work created for social media. I primarily utilize Adobe Photoshop and Canva when creating social media content.
Leap into Spring- Meta and Instagram
March 2024
I designed this post as a freelance social media coordinator for The Daily Scoop Ice Cream Shoppe. With this post my aim was to grab the attention of followers with an aesthetically pleasing message. This image captures the essence of the small business and announces the season re-opening of the beloved Ice Cream Shoppe.
National Ice Cream Day- Meta and Instagram
July 2022
I designed this post during my time as the Social Media Marketing intern at The Daily Scoop Ice Cream Shoppe. The goal of this post was to grab the attention of our largest social media audience- mothers with young children, and to bring them into the store on that date. This graphic accomplished its goal by informing our followers of this event in an eye-catching and family-friendly way.
20th Anniversary Flyer- Print, Meta, and Instagram
July 2022
I designed this flyer to promote the 20th Anniversary and Anniversary Party of the Daily Scoop Ice Cream Shoppe. The goal with this flyer, that was used both on social media and in print, was to raise awareness for this event. I achieved this goal by using a nostalgic background comprised of old-school photos featuring real customers that are actually hung on the walls of store. I also used the stores brand colors and font to emphasize this event.
Ice Cream Flight Announcement- Meta and Instagram
August 2022
I created this instagram graphic as a way to announce a new menu item for the store. I used a photo of the actual product and edited it with animated graphics in order to make the product really pop off the screen.
Concert Announcement- Print and Meta
February 2022
This Instagram graphic was designed to announce an upcoming concert. This design was also used as the poster for the actual live event.
